I'm an interaction designer. I've been solving problems for some of the worlds leading brands for the past fifteen years.
am currently at Apple in California. Previously I was in London,
ing apps, services, websites, marketing tools, retail experiences and other
products for a range of organizations big and small; in-house, in agencies and within startups. At BBC News I got to work on two redesigns and covered three elections. Whilst freelance I was lucky enough to collaborate on some great
for the Nike Foundation and Pentagram. Whatever the scale of the brief, I try to explore a range of solutions that are
simple and yet delightful. I strive to make sure every interaction with a service is
considered, whether it be a website, game, physical product or
campaign. I believe in
where possible, stripping a question down to its funda
ntals in order to find the right answer.