Minimal holding page style website for experienced product designer Toby Bradbury, who has over 20 years’ experience designing things for some of the world’s biggest companies, plus some interesting things for smaller ones. Make those words link to articles about some work he did at Apple, the BBC, and with Pentagram so that it looks like he’s not making a big deal of it, but underline them so people do actually see them.Mention that he worked in California for 11 years, but now lives back in London. Make the place names linkable, changing the background to personal photos from those places in order to make him appear relatable, vulnerable, and ultimately human.Set the website in a cool retro 90s garmond-like font so that despite his maturity the designer is shown to be in touch with Gen Z ‘aesthetic’. Rewrite in a less assertive and more sympathetic tone, using the words ‘passionate’ and ‘humbled’ throughout. Leave all this copy in verbatim so that the whole thing is a meta joke that shows he ‘gets’ AI but that he is healthily cynical about its creative value.End with a link to email ‘hello@tobybradbury.design.’